Link building is a pillar of successful SEO. Without it, your strategy would not be able to stand on its own two feet. Even Google tells you of its importance: it included link building as one of the top three factors that impact search rankings. To further emphasize the point, sites that have zero backlinks (and that’s more than 55% of pages according to Ahrefs) do not even rank on the second or third page of Google, let alone the first.
As such, you need robust, active link building strategies to ensure that you get the maximum out of your website and SEO. It requires investment, time, and effort, but it helps to know which strategies will work effectively.
Whether combining them or using them individually, as of now, here are the best (and easiest to implement) link building strategies of 2020:
Easiest Link Building Strategies
Creating a Better Business Bureau Profile
We’ll start with something simple: getting your business on BBB – The Better Business Bureau. Now, while Google has suggested that getting listed on the BBB site doesn’t directly help with SEO, there are still considerable benefits to creating a BBB profile:
- You’ll get a link from a strong domain website, which will help generate interest in your SEO (however minor it might be).
- It looks professional and ethically responsible for your business to be linked with such an authoritative and recognizable business website. Your online reputation will be significantly enhanced.
- It provides a platform for customers to review and comment on your business. That, in turn, helps boost your SEO, as Google loves to see interactions between customers and businesses (as mentioned on their Google My Business support page).
So if the opportunity arises, get accredited on BBB.
Get Promoted With Badges
Badges are exceptional in that they recognize quality services and locations. They can come from anything – the usual “top X blogs in the industry” to lists of top venues, service providers, and best products.
Concerning badges and backlinks; the better the authority, the better the link for your website. Take, for example, TripAdvisor’s Travellers’ Choice Best of the Best awards.
These badges are awarded to hotels, attractions, restaurants, and destinations worldwide, based on favorable reviews by travelers. Being awarded one of these badges is a huge plus, as you’ll gain a strong backlink from an authoritative site and enhance your online reputation.
Search for industrial awards and associations that have a strong domain authority website and can provide you with badges or awards for your work. It’s a two-point shot – one for the link, one for the increased reputation.
Post Guest Blogs on a Powerful Website
Let’s face it; guest blogging remains an integral, yet overused, part of link building (we’re doing it right now for heaven’s sake!). But the trick isn’t merely to post guest blogs on any random site; it’s to post on sites with influential domain authorities.
And while we did say that it’s overused, it doesn’t mean it’s not useful. According to Hubspot, businesses that blog get 55% more website visitors than companies that don’t, while marketers who prioritized blogging received 13x more ROI than companies that did not.
So how do you find an authoritative domain that lets you post guest blogs? Simple. Use PageRank on Ahrefs to research a commonly known site in your industry. Next, see if they offer guest blogging as part of their services. If they do, follow their prompts and guidelines so you can write for them.
Create and Distribute Infographics
Who doesn’t love infographics? They’re simple, engaging, and can appealingly provide a wealth of information. On top of that, infographics work great for link building, as they continue to generate traffic and quality links to your blog even when you don’t ask for them.
That’s because “infographics get three times more likes and shares on social media than any other content-type“. So every time you create an infographic, it can be shared over and again, continually linking back to your website, while enhancing it too.
It’s a simple process that anyone can apply:
- Create and post an infographic on your site
- Find affiliated sites that write about your industry
- Offer them the infographic and ask for backlinks in return
And you’re done.
Creating Local Directory Links
46% of all searches on Google are for a local business or service. That highlights the importance of getting your name and brand out there in local directories and getting links from them. How are they useful?
Firstly, directories primarily function as online business phonebooks, and as such, they often have high domain authority, which is excellent for your SEO.
Secondly, as well as generating a link, you’re also creating a profile about your business. Think about it: a Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category.
Creating a profile on these directories then can significantly boost your rankings.
Harnessing Internal Link Building
Internal link building is still one of the most favorite link building strategies. It’s super easy to implement and carries minimal risk of getting penalized. Here’s how it can help:
- Users and Google will discover new content on your website.
- Helps Google better understand your content and rank your site.
- Internal links can be used to direct traffic to relevant high converting pages.
- Works well with Google’s Crawlers to detect keywords on specific pages.
With a proper internal link flow, your keywords will rank higher and will translate into more traffic. Even Neil Patel says that “internal linking strengthens the overall search-optimized value of a website” and is an “SEO power technique”. Don’t miss out on its potential.